Tribeca Loft With a Keith Haring Mural Lists for $25M

Walk through the front door of a triplex at 260 West Broadway and the first thing you meet is a piece of downtown art history. The entry is covered in a mural by Keith Haring, drawn around 1979, when the artist was a student at the School of Visual Arts. The 8,000-square-foot Tribeca loft is back on the market, asking $25 million, according to 6sqft.

The mural has its own backstory. It was rediscovered during a renovation in 2007, as 6sqft has previously reported. It spreads across the walls, the ceiling and the ironwork, which means it cannot be removed without damaging the original work. That fact has shaped how the home has been updated since.

The price is a leap from the apartment’s last trip to market. In 2021, the unit was listed for $8 million and sold for $6.5 million. Adam Zoia bought it that year and oversaw a two-year renovation, with Sottile and Company and Debono Brothers handling the work. According to a press release, the project preserved the loft’s historic character and the artwork while modernizing its infrastructure, including HVAC upgrades, new marble flooring and Venetian plaster. The main level was also reconfigured to improve flow between the living and dining spaces.

To protect the mural, the team built a custom bar around it, creating a barrier while keeping the artwork on display. Zoia told the New York Times earlier this month that the bar keeps people from touching the mural. “You don’t want people rubbing up against it or like, you know, splashing water on it or whatever,” he said. He added: “I mean, it’s a really cool bar, but what kind of a bar in New York City has an original Keith Haring painting on the wall behind it and painted on the ceiling of the bar too?”

Beyond the entry, the loft leans into scale. The great room is framed by 26-foot-high ceilings and tall arched windows, with white oak flooring and custom Holly Hunt and FLOS lighting. The kitchen has double appliances for large-scale entertaining, and the dining space seats at least 22. Modern systems include multi-zoned central air conditioning, a smart home system, vented laundry and soundproofing.

A bespoke curved staircase leads to the top floor, where the primary bedroom overlooks the building’s courtyard and has a large bath and a dressing room lined in custom millwork. Two guest bedrooms, each with an ensuite bath and custom closet, share the level with a home office that looks down on the great room through curved glass.

The lowest level adds 2,000 square feet of flexible living and entertaining space, including three more bedrooms and a secondary kitchenette. There is an eight-seat soundproof movie theater, a game room, and a gym with exposed brick walls, an infrared sauna and a cold plunge.

The home sits in the American Thread Building, where residents have a full-time doorman, a building gym and a private roof deck. The listing is held by Ian Slater, Eduardo Martinez and Michael Koenekev of Trove Partners at Compass, with details on CityRealty. For a New York apartment, the pitch is unusual: a condo with the square footage of a townhouse and a Haring on the way in.