SoHo Bakeries Shorten Summer Hours, Shift Menus to Cold Pastries and Drinks

• Dominique Ansel Bakery reduced closing time by two hours on weekdays.
• Bakery sales of cold pastries increased by 30% since July.
• Tempesta Bakery launched three new iced croissant products on August 5.

Bakery owners in SoHo have reported adjusted summer schedules due to persistent heat and lower foot traffic during midday. Dominique Ansel Bakery confirmed a shift to earlier closures starting August 1, citing staff wellness and slowed sales during peak heat hours.

The changes coincide with menu updates. At Tempesta Bakery on Spring Street, owner Lucia Brunetti introduced iced versions of almond, pistachio, and chocolate croissants. She noted that cold pastries now account for nearly 40% of all August sales.

Other SoHo bakeries, including Flôur Shop and Balthazar, stated they are offering expanded selections of iced drinks, cold brews, and chilled desserts. Managers at these establishments say customer requests for hot coffee and oven-warm breads have dropped as temperatures stayed above 90°F for much of the month.

Staff schedules have also shifted to reflect the shorter hours. Dominique Ansel Bakery reported more morning shifts and fewer late afternoons. Employees cited improved working conditions with the schedule changes.

Frequently Asked Questions

Which bakeries in SoHo have adjusted their hours?

Dominique Ansel Bakery, Tempesta Bakery, Flôur Shop, and Balthazar are among the SoHo bakeries that have shortened their operating hours in August 2024. The changes most often involve earlier closing times during weekdays in response to the heat and decreased midday business.

What new menu items are being offered due to the heat?

Tempesta Bakery has launched iced versions of its almond, pistachio, and chocolate croissants. Many bakeries, including Dominique Ansel and Flôur Shop, have expanded offerings of cold brews, iced teas, and chilled dessert items to accommodate customer demand for colder refreshments.

How have staff and operations been affected by the schedule changes?

Bakeries have shifted more employee hours to the morning and reduced late shifts. Staff report improved working conditions due to shorter hours during high temperatures. The changes are intended to balance employee wellness with customer needs and shifting traffic patterns.